Denny Hamlin had mentioned that NASCAR is thinking of and probably will implement weekday races soon, which is something people have been clamoring about since the ratings and attendances have been down. However, there’s only one way that this works and it isn’t something that current race track owners in ISC are going to like.
NASCAR needs to scrap the schedule from the July Daytona Race until mid-August and runs weekly weekday races…in NON-TRADITIONAL NASCAR MARKETS AND TRACKS. You want to have that “NASCAR is about America and small-time racing” culture– this is how you do it.
At the end of the July Daytona race, drivers will then have their point positions split up with the top-30 being involved in the Summer Shootout Series. The 15 odd numbered positions drivers will go in one loop, the 15 even numbered position drivers in another loop. They will only race for bonus points in the bigger series and they will run at smaller track around America in locations that NASCAR doesn’t travel near or cater to. For instance, the upper Midwest and the Pacific Northwest would have great small tracks for these drivers to race on, get locals a chance to see the top drivers, and give a boost to the local tracks and popularity of NASCAR. Hell, with the gimmick as it is– and how short the races would be– the TV ratings could see a bump, too.
The racing would work as drivers roll in on a Tuesday, practice Tuesday night, then at about 5pm local time, they’ll qualify the 15 drivers; then race for 100 laps. It’ll take maybe an hour tops, but last no longer than two hours. It would give the fans at home a nice compact race to watch, while also seeing drivers a little out of their element and going into their old school mentality of short-track racing again. All killer, no filler– which NASCAR has forgotten about.
Not only would it be great for the small markets and small tracks, but it would give more exposure to the drivers in areas they wouldn’t get exposure, since their racing for bonus points, it will shake up the standings possibly when they all get back together, and it would give drivers, crews, and fans the weekends in the summer to enjoy summer rather than be at the track or in front of the TV– which is probably the reason people aren’t watching now.
Of course, the thing is that NASCAR wouldn’t do it because it’s too smart. Why would you want to move away from the big tracks who only fill maybe 50% of the stands and leave the ratings that are marginal at best for the local tracks that will probably be 90% capacity and the ratings would see a bump because people will be at home after work to watch the race itself happen and know it’ll end at a reasonable hour for them to go to sleep??
This is what needs to be done NASCAR. You need to swallow your pride and realize that the way to get more people into the sport is to get more people into the stands. That’s by going to them rather than them coming to you.