NHL Adding Jersey Sponsors, Revenue in 2022-23

Reports on Tuesday stated that the NHL will put ads on jersey starting in the 2022-23 season and thank goodness this dance is over. Thankfully, the NHL has come to its senses and realized that ads are not a bad thing and that they’ll just be following in the footsteps of most hockey leagues domestic and internationally by getting ads on the jerseys.

This has been teased for a while with every Chicken Little hockey fans proclaiming the sky is falling at every mention of it. Well, we’ll see how they hold up with it becoming a reality. Everyone claims purity of the sport, but that died when they started using aluminum sticks and goalies started to cosplay as the Stay-Puft Marshmallow man. It’s about revenues, baybee, it’s about getting that salary cap up, baybee. They already have the sponsors on the practice jerseys, think of the money they could get for game jerseys.

It’s not greed, it’s capitalism, baybee, let’s go!!!

But seriously, this isn’t bad. This isn’t like a player going out to get their own sponsors to look like a NASCAR driver– though that’d be pretty awesome. It’s about activating more partnerships, getting money with the gates being down due to the pandemic that’s currently going on, and it’s about catching up with other sports leagues.

I can’t say with certainty, but I highly doubt the league would allow a sponsor to overwhelm a team logo, much like club soccer over in Europe. That’s not good for team branding and the NHL is all about that. The league will have parameters about contracts with sponsors and hopefully vet those sponsors; much like they did with the helmet ads. Plus, they don’t want to have teams switch sponsors year-in and year-out; though it would be a boom for the jersey industry.

To me, people who boycott the league for jersey ads are only using it as an excuse for not getting out of it earlier for much more heinous things that the NHL and their member teams haven’t addressed– either in part or as a whole.

The sun will come out tomorrow. Your team should have still shouldn’t have gotten rid of that one guy. Your team will still be one piece a way form a Cup. They’ll just have a little extra weight on their upper torso.

Twenty

August 8th, 2001 marked the first Face Off Hockey Show. Known just as “Face-Off,” it was a streaming radio show that pre-dates the iPod by two-and-a-half months– which is why we didn’t call it a podcast. It was a show that streamed live and thanks to code and all of that– it was made available as an on-demand stream. It was kind of ahead of its time.

If you were to tell me then that this show would still be going two decades later, I’d be a little apprehensive. At that time, Marc and I were both about to head to college, while Jon had a career already, and Sean was running the streaming business that hosted our show. At any time it could have just fell by the wayside because of life getting in the way. Hell, I moved to another country three years into the show, so needed to adjust and adapt to that was a big deal.

But we did just that. From VOIP phones to cell phone cards to Excalibur boxes, to then Hangouts On Air and now Skype– we’ve found a way to do a show every Wednesday (give or take two or three) from 2001 until the present. It’s been a way for us to keep in touch, it’s been a way for us to get/keep our names relevant in the hockey landscape, and it’s allowed up opportunities we might not have otherwise have taken. Granted, Sean has gotten plenty on his plate nowadays and really dropped off for a bit; the Pitzes and I have kept this train a-rollin’.

When you look at the 20 years or work we’ve done and the places we’ve been; the question that may come up and one that I always have is whether or not we feel we should be bigger in terms of popularity than what we have now??

Personally (since I don’t know what the Pitzes think), I do think we should be bigger. That’s easy to say when there’s a bias in it, but I mean– we’ve put in the work, the longevity, know some of the right people– but the wide-spread notoriety hasn’t happened for us. While that sucks, the core group of people who enjoy us seem to enjoy us a lot. Having that “underground” fan base is pretty cool and I love them to death. I just wish more people enjoyed us how our fans have enjoyed us.

We don’t play the game well. We never wanted to be the fake persona on the podcast or any kind of online presence just to be in the good graces of people. We know who we like, we want to talk to people who we like, and it’s kind of easy for us to pick up the people who might be great in some capacity in their own online bubble; but are people I personally don’t think I could be fake for if they were to come on the show. We know the people we gel with on the show and that’s why they’re a constant for us. But we also know who we wouldn’t gel with and I wouldn’t want to do a forced interview just to get listeners from their portfolio.

Another way we don’t play the game well is that we don’t mesh with the NHL ideology. That was never more noticeable when Jen (NHL History Girl) introduced me to former senior VP of communications for the league, Frank Brown, and to get the response of an icy cold stare and a “I know who you are” as a response to my introduction…pretty much shows why we as Face Off Hockey Show rarely get NHL credentials under the show name. The show hasn’t been credentialed since 2017. No reason why, no real idea why– but it is what it is now, I suppose.

Granted, I’m sure a lot of other bloggers and podcasts have been treated the same way. After the big internet boom of the late ’00s, early ’10s; the NHL has had to be picky and choosy about who gets what and where. Add that to everyone old beat writer joining The Athletic and doubling the coverage by team beats because of it– if you don’t have a big status; you’re not going to get into the show.

In any case, we still soldier onward. This show has been great for me to stay in touch with my friends back home every week and make me play pretend radio guy as a hobby for the past two decades. This has been a great time for me and I hope it continues for many more years to come. We have a great relationship with the Maryland Black Bears of the NAHL, a solid relationship with the University of North Dakota, and made some pretty long-term friends/fans out of this whole thing. For me, someone who wanted to get into media since I was a teenager, I couldn’t think of a better time than these past 20 years.

Take care of yourself and someone else.