Remembering the Reebok Edge Rollout

The Rbk EDGE Uniform System (Photo by Mike Fuentes/Bloomberg via Getty Images)

As I was going through YouTube, a clip came up from 2010 when the Flyers beat the Bruins after coming back from 0-3 down in the series. I didn’t think about the hilarious collapse of the Bruins, but more of how horrible those Flyers jerseys were. They came from the redesign of the NHL’s jerseys by Reebok and their Edge jersey system. Then I remembered the start of the roll out of those jerseys at the 2007 Draft in Columbus. With Reebok being the ultimate brand in the NHL, they needed to do something with the uniform system; especially after Nike came out with their Swift uniform system for the 2006 Turin Olympics (which had their own issues before the Games).

Before the big rollout, the NHL debuted the jerseys at the 2007 All-Star Game in Dallas– which happened to be the last time the NHL had a weekday ASG. The jerseys did away with the bulk air-knit jerseys of the past and make them more anatomical for the players, which was perfect for the new speed that the game had brought back post-lockout. Reebok touted the jerseys were 14% lighter and had moisture resistant technology, which absorbed 76% less moisture. There’s much more, including the core technology they had put together in this video here.

As for the rollout itself, it went team-by-team; though the NHL Draft hosts in Columbus debuted their look at the Draft itself, as did the Capitals There were some teams that did an entire overhaul– like the Capitals, Sharks, and Canucks; while other teams kind of fell into a templated nightmare with other teams. For instance, the Penguins, Senators, and Lightning used the same template as the All-Star jerseys; while the Predators, Oilers, and Panthers used their own template with the latter two having unnecessary piping on it. The piping was also noticed around the shoulder yoke of the Carolina Hurricanes, which stood out like a sore thumb. Not only that, but half the league went without the traditional bottom hem stripe on the jersey. The wide array can be found on the NHL Uniforms’ site.

Interestingly enough, the jerseys were starting to get leaked on the internet thanks to EA Sports putting out an unlock code for the game before teams officially put the jerseys out to the public. It was truly a fun time for people who were pining to see what their teams would do, but also a cringe time for some when their team underwhelmed in this situation.

I like to remember is how the first versions of these jerseys were trash. They only lasted about half a year before Reebok had to redo the whole thing because the first version was doing it’s job by repelling moisture…but into the gloves the players making sweat pool in their gloves. That made Reebok revert back a little to the airknit fabric and making them a bit less form fitting. We did have a glimpse into the look of the jersey, as the Ducks and Sabres each had a redesign in 2006-07 that was a format for what the new jerseys would look like with the collar being very pointed and where the NHL logo would appear on all the jerseys a season later.

Looking back, it was a huge step for the jersey era; especially with MSRP of jerseys going up because of the materials used. It was also a sigh of relief as rumors had the system using tucked in jerseys killing any kind of loose fit. The Edge system also was the start of the Icethetics website, where a lot of the leaks were posted for wider consumption.

The look itself may have turned off some people because it wasn’t traditional enough for them, but in the end; we all made it out and now move on with life in the Adizero era where the weight feels more like the older jerseys, which doesn’t seem to affect the play on the ice with the players.

Fair Thee Well, 2019-20 AHL Season

The AHL did what they should have done a while ago with the rest of the minor leagues and closed up shop on the 2019-20 season and playoffs. What along wild ride it was and it’ll be remembered throughout the annals of time. And with it, we’ve got some loose ends to tie up and away we go.

Happy Trails, David Andrews: Since 1994, Andrews has been the face of the AHL. In that times, he’s made the AHL the only AAA-level minor hockey league, he’s seen the absorption of the remaining successful IHL teams, he’s help the league move out west to get a reach into the pacific time zone, on top of getting 31 teams to match the 31 NHL franchises. Attendances has been a big boom under Andrews thanks to more markets, but also the media presence with TV in North America has been a big marker left by Andrews. His successor, Scott Howson, will have big shoes to fill– but he’s left with a great start from Andrews’ legacy.

We Hardly Knew Ye, San Antonio Rampage: The team that was partial owned by the NBA’s Spurs has been sold and will move to Henderson, Nevada to become the Golden Knights affiliate. The Rampage only had four playoff appearances with only one going past the first round, but they were a successful franchise off the ice with over 6,000-people in average attendance; a huge thing to do for a minor league team in a bigger market with plenty to do around it. Especially for not getting to the playoffs frequently, it’s a huge feat. Some notable players came out of the Rampage system like Rocco Grimaldi, Gregory Campbell, David Schlemko, and Keith Yandle.

Maryland’s Scoring Champ: Despite it ending early, Potomac, Maryland’s Sam Anas locked up the scoring title with 70 points (20g, 50a) in 63 games for the Iowa Wild. Having the chance to talk to Anas before the season, he seemed hell-bent on making the most of his off-season and getting more consistent with his play. Being an unrestricted free agent, Anas should have plenty of options come his way. The question is whether or not he wants to keep going with the Wild organization or go to a place that might give him a better chance to play at the NHL level.

Low-Key Solid Keeping: Three goalies in the AHL had sub-2.00 GAAs– Dan Vladar (Providence), Igor Shesterkin (Hartford), and Connor Ingram (Milwaukee)– while Kaapo Kahkonen in Iowa lead the league in wins with 25. The biggest thing is whether these guys will make the jump. We’ve seen Shesterkin move up to the Rangers, but the other three could be a part of the numbers game. Kahkonen is behind Devan Dubnyk and Alex Stalock; Ingram behind Pekka Rinne and Juuse Saros; and Vladar behind Tuukka Rask and Jaroslav Halak. While Kahkonen and Vladar are RFAs, odds are their teams will try to keep them for an insurance policy moving forward and place them in their future plans…as they should.

Oh Admiral, My Admiral: It’s a shame the Milwaukee Admirals couldn’t finish out their season. Leading the league with 41 wins and 90 points, the Admirals could have had a record season with 15 games remaining. They have posted 49-win seasons twice in franchise history, but the way they had been paying, 50 wins was well within reach, as was the 108-point plateau they had in 2005-06 and was their AHL franchise best. Of course, the playoffs seemed to be the great equalizer, as the Admirals haven’t made it out of the first round since 2011, but with this determined squad– anything could have happened.

On the Topic Of Networking

I’m not good at networking.

Maybe that’s not the right thing to say, because I can network– but I think I’m not good at forcing myself to network. I’m sure that shows in where I might be in my career with all of this thing.

And maybe it’s because I see people who force their way into things and try too hard to network while looking super desperate in doing so. After seeing that, I’d rather not network than appear to be a disingenuous ass. Those people might get a spot here and there, but in my eyes– I don’t know if giving up whatever moral convictions I might have when it comes to this journalism career to be a boot-licker is the right route for me. I’d rather the work I put in be the determining factor in that.

Of course, maybe the work is the reason I’m in the spot I’m in– so it’s very much up for debate.

I’ve always been convinced that you do the work and you’ll get rewarded for it. If it’s one of those “eventual” things, then I’m twiddling my thumbs waiting after almost two decades. Stuff I think is great never gets traction while the dumb stuff is what blows up and makes me wonder what the fuck the algorithm is for any of this.

Back to the networking side of things, there’s a lot of people in the media that I consider friends or acquaintances and I think because of that, I don’t want to endanger that relationship to be an overzealous person in angling for a higher standing in order to make gains for my end-goal. There’s no space for that in a friendship that uses each other. It’s got to be symbiotic, baby.

Granted, at this point in time, probably the best I’m not in a bigger journalism job as a career since there’s little to talk about. Still, thinking in the bigger picture, I just wish I could have “networked” better when I had clout and popularity in order to actually have made something more out of this freelancing situation I’m in right now.

And that’s what’s up.