Ever on the Cutting Edge, NHL on NBC to Start Podcasting

Look, I know what you’re thinking– you love Wednesday Night Hockey and their personalities, but it’s only on TV and streaming and it’s only a couple hours. Well, ladies and gentlemen– you’re in luck. NBC announced Tuesday that they’re going to be starting a podcast with their NHL on NBC personalities called “Our Line Starts.” You can even hear a preview of Keith Jones talking into a plastic cup.

I know, right?? Just want you wanted!!

Keith Jones and Jeremy Roenick will host and they’ll have a typical interview and analyst situation that all castrated corporate podcasts have and all the people think it’s great because it’s got big names…

I’m just glad NBC finally got on the podcast train for hockey. I was worried that they’d wait a couple more years after the ship had been sailing off the coast. It’s amazing to me that in a world of independent and team-based podcasts that NBC things– yeah, this is what we need to get into now to get more ears on us and not rip us a new one for being a generic studio/broadcast.

Now, I could be a shill about this and say that a podcast I do should have more eyes and ears to it, but we’ve done it for 18 years and I hold out no hope for us to make it big– so fuck it, let’s run down the exclusive broadcaster of the NHL in the United States. Plus, I already called the NHL cowards and dared them to hire our show to show they weren’t cowards…so there’s that.

There’s so many hockey podcasts out there that are going to be better than listening to the NBC podcast, so just listen to them. I don’t need to tell you what they are because you’re already listening to them. The fact NBC is getting into this pool after it’s been almost drained shows that they’re so far disconnected from the social platform that this is going to be nothing more than a train-wreck that is popular because it’s coming from the NHL’s official broadcaster and will be listened to by people who are either too timid to listen to independent podcasts and like to yell into the void of social media thinking that their opinion is being hear by famous folks when they’re actually clout-chasing…or I could be wrong and the dynamic of Jones and Roenick could be good and it’s a boon for NBC; I’ve been wrong before. However, people dislike the NBC format on TV, I don’t know how many of them will be tuning into the podcast version.

My point is that the fact that this will have more downloads than other podcasts that are better and more informative is disheartening to me. It’s just a version of the “boys on the back of the bus” with some high profile guests sprinkled in to give a more laid-back vibe…or every other hockey podcast out there, but with bigger name guest. It’s a damn shame, too. NBC could have done something big with actually getting independents on to promote their wears, show their knowledge, and maybe grow the sport and podcasts the natural way…but that’s not NBC’s modus operandi.

And listen– as I “jokingly” said in the clip above– hire Face Off Hockey Show for multi-millions and we’ll sell-out faster than the Reel Big Fish song of the same name. Hell, NBC could have hired us to do this same thing while also promoting all their other shows and give Eddie Olczyk his own horse-betting segment. But we’re still for hire…

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