NHL Branded Podcasts Are Exactly What You Would Expect

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Logo via NHL.com

This past week, the NHL got into the late-2000s by releasing their own branded podcasts, one of which is called the NHL Executive Suite. Every other week, Deb Placey will talk to hockey executives about, according to the release, “how each guest broke into the game, why they pursued their careers, how they see the future of the sport and much more.” Their first podcast was with Hall of Famer Gary Bettman, the NHL Commissioner (f-f-f-f-for life).

In between having a ton of podcasts and avoiding writing on this blog apparently, I gave this a listen. Now, this won’t be a complete deconstruction of the podcast and nit-picking from my 17 years of experience, because I don’t think it needs deconstruction for what it actually is and who it’s put out by. Plus, if I were any better at doing podcasts, I’d be in a spot on the NHL Productions Radio spot.

No, this is more about the concept of the project with who is putting this out.

If it were anyone but the NHL, the podcasts would actually have things people want to hear and not fluff pieces about these executives that are going on. I can’t blame Deb Placey, she’s great in directing the conversation, getting the topics that they want to put across, and pretty much following through the whole thesis of what they want this podcast to be about. Placey is fantastic as a host and her history with the NHL and knowing how to deal with executives from her time with Gary Bettman and his radio show is perfect in knowing how the league wants this all to play out.

My problem with something like this is that these are people that other podcasts would love to have on and not have the sugar-coated questions. There is a lot to the onion of any of these executive’s stories, but they’re so guarded in where they are working that these stories are not something that will come out on podcasts as long as they’re employed. This is a podcast where I would rather have nothing at all than to have something like this that only scratches a surface that will never be fully scratched because hockey people are that way.

Earlier in the month, the NHL released their Fantasy on Ice podcast– again, years after they should have had one. However, with all the new sponsorship deals they have with MGM and Fan Duel and Yahoo– why not have a fantasy hockey podcast licensed by the NHL?? It’s a simple thing that should have been done years ago, but now that other places have something like that– the NHL is trying to finally make a splash and hope that people go with the NHL brand over other places.

Listen, it’s okay that these exist, but for the NHL to be producing them lets you know that it’ll be as milquetoast as you think it’ll be for a league putting out content like this. In fact, I’m surprised the NHL did this because they are probably the league that most protects their brand against people who aren’t going with the company line.

(Don’t believe me– just ask me about my interact with a recently retired NHL executive at the Dallas Draft and why it’s harder than hell to get the Face Off Hockey Show in with credentials to NHL events.)

These programs– as well as the ones on NHL Network and NHL Network Radio– are going to protect the league in any way they can. Sure, there might be some discussion to the contrary about different things, but with these hosts contracted by the league to do a service– they won’t go against the grain and risk a job because they know spots at The Athletic are filling up to capacity and the bubble may burst soon. It’s a cozy job, it’s an easy job, it’s something people would enjoy if they want to just see the money roll in.

But what fun is that when you’re just hearing the company line. There’s plenty of great stories out there that many won’t tell because they’re too close to the game, but the guys outside of the game will talk your ear off about them. It’s my hope that one day there’s going to be a wrestling-style “shoot” interview with some players or executives and it’d be a great time….but some hockey players aren’t that way and it’d never have the full effect, though it could be a great money maker.

So– here’s to the NHL for finally getting onto the podcast life years too late from when they should have. It’s great to have another hockey podcast– despite it being a color-by-number interview segment that rarely touches on the things people want it to touch on.

Hurricanes Having Fun Shows Brian Burke is Don Cherry’s Heir Apparent

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The Carolina Hurricanes are having fun winning and showing that it’s okay to keep loose in the the beginning part of the season, which is especially good for a team with some much supposed turmoil over the summer. Whether it’s skating into the glass, sliding into canoes, or doing the floss dance— the Hurricanes are getting their team talked about for the right reasons.

Of course, with the fun they are having– it just makes the critics come out in force and unsurprisingly it’s coming from Canada– a place the only likes fun in hockey on their own terms. Sure– it’s not all the Canadian pundits, but the ones who hate on the celebrations are the ones who are the loudest about it.

Cue Brian Burke on Hockey Night in Canada

Now, listen– I don’t expect the older generation of hockey people to understand what this generation does– but to be worried about it catching on for some reason is beyond me. Burke is that hard-line old school guy who still believes the old rules are the best. That’s on him to change…but I doubt he won’t for his own persona.

If Burke has brought up the point for potential injury, which when you look at all those camera cords on the ice and guys sliding wrong/slamming into the glass wrong to mess up their body– it’s a miracle they hadn’t done that already. But if Burke brought up that point…maybe there’s a bit of merit to it. We’ve seen placekickers celebrate an extra-point and really tear up their knee.

All this really does for Burke is when Don Cherry doesn’t get renewed or goes away– Brian Burke will be the guy to make Ron MacLean go nuts.

That all said, for a market who has a solid amount of hardcore fans– the biggest issues is getting the casual fan. In an area that is now starting to get consumed in the end of NCAA football and the start of NCAA basketball, they need to do something to get some headlines and separate themselves from the rest of the crowd.

You could drone on about Sebastian Aho starting the season on a huge hot streak and breaking team records or how “outcast” Dougie Hamilton really finding his way with this team or how this team still has a lot of room to grow considering Victor Rask is out and Andrei Svechnikov is still getting accustomed to the NHL game. Those are things that are all well and good.

But for the casual fans looking for new entertainment, there’s nothing better than getting something viral or fun to catch their attention and make them spend their dollars with the Hurricanes. That’s why having fun is crucial on the business side of things. The playing side of things will come and if these guys keep having fun, wins will come because winning is fun. As much as they are a division rival to my Capitals, a team like this could become endearing to many, even the most bitter of rival team.