The Caps and Maple Leafs Stadium Series game has some kind of logo identity, as the Caps revealed the logo for the game, as well as the logo the teams will use of the event this afternoon during the Navy/SMU football game. Both John Carlson and Matt Niskanen were on-hand during the unveiling for the game happening on March 3rd.
Of course, I’m on the side of this game not being one of the top priorities of the NHL until it happens (much like the games this weekend in Sweden), but I’m glad it is happening in my home state.
The 2018 Coors Light NHL Stadium Series™ logo builds upon the legacy of the NHL Stadium Series brand, drawing from the rich history of the Naval Academy, Navy-Marine Corps Memorial Stadium, and Navy inspired indicia. A focal element of the mark is a stoic and proud eagle that is widely used throughout the graduating class plaques that adorn the stadium. Enclosed in the eagle’s wings are the iconic archways of Navy-Marine Corps Memorial Stadium and at the top right of the mark, the north star – a subtle nod to the Navy brand. A bold and strong military inspired typeface was incorporated that can be seen on Naval ships. The overall color palette of navy and gold is directly tied back to the U.S. Naval Academy. At the base of the mark is an anchor, one of the most iconic of Naval symbols. The mark will serve as a regal and patriotic symbol of the 2018 Coors Light NHL Stadium Series™ and the events surrounding it. The 2018 Coors Light NHL Stadium Series™ logo was designed by NHL Creative Services.
We’ll see what the jerseys bring, but the event logo is spot on and very localized. For all the grief I give the NHL, their logos for their events have that touch of local flavor, which is a nice thing to see. I wonder what the jerseys will look like for the Caps (because the Leafs usually have the same thing over and again), but as a whole– it’s decent.
The one thing I’m really just ticked about is how they went about rolling this thing out. Granted, it’s Veterans Day weekend, so it’s a nice way to put that out there– but why not have the release in a solo press conference like everyone else?? When I went to the Calgary Heritage Classic event in 2011, it was in the summer all by itself at McMahon Stadium, and all the media was there to cover it. Sure– the coverage in Canada and Maryland/DC isn’t really comparable, but how about you try to give the area a chance to give a damn about this big event on the NHL schedule??
With stage one done, now the race for the jerseys and time to see how the Caps and Leafs will be able to make this game bigger than it’s getting press for.