Look– I’m all for bullshit cash-grabs and if I could find a way to make it happen in my life more– I would. On an unrelated note, I have a Patreon. But the Stadium Series and most of the outdoor games are getting too much for too little a payoff and too much ridicule for the optics.
Essentially, the NHL has made the Stadium Series game their version of MLB’s Turn-Ahead-The-Clock and it’s embarassing. A week or so ago, the Avalanche’s jerseys leaked and last night– Icethetics got the Kings uniform design. And boy…are they terrible.
But much more than the horrific jerseys, the legs on outdoor games seemed to have tapered off. Outside of the place hosting the event, the luster around the league’s fanbases have been dampened from the boom of the mid-10s of all the outdoor games possible. While I do enjoy the Winter Classic game, I’m still in the camp that the All-Star Game should be the outdoor game, as it would rotate a lot more and more areas would want to bid for it since they wouldn’t need an updated arena, while also having all the stars of the league being able to be out on the ice in the shiny game they talk about in interviews leading up to the event.
Plus, we all know that the NHL is the one who sets these prices, they set the venues, and rather than pull from two fan bases, you’d think they’d want to pull from more for a special event and make it even more special for the fans who come from far and wide to enjoy the All-Star Weekend. The idea of a game like this being for points has always been odd given the sometimes less than ideal situations Mother Nature brings to the game, but in the ASG; that’s not an issue at all.
The fact that we have three outdoor games this year is amazing– especially considering I didn’t hear much about the game in Regina, the Winter Classic has some buzz to it, but we’ll have to see how it goes as we get closer to New Year’s Day; while this game has had some fanfare with the game being held properly inside Air Force Academy, but who knows how much people will care once game day shows up.
Wu-Tang said it best when they said, “Cash Rules Everything Around Me, CREAM get the money; dolla, dolla bills y’all.” It’s a statement that I’m sure the NHL executives use as a mantra when planning out these games and locations, but there’s time where you have to step back, realize the golden goose may need some retooling and time to rejuvenate itself, and go back to the drawing board with this whole idea.
That said, the jersey market will be booming in 20 years– much like the Kings’ “Burger King” jersey, the Ducks’ “Wild Wing” jersey, and the Islanders’ “Fisherman” jersey— when people want this tackiness back en vogue.