The Seattle Kraken is the Boaty McBoatface of the sports landscape. Forget the rest of the identity, but the fact people willed this into existence through social media and tricking the powers-that-be in Seattle this was a good idea– it happened. It’s kind of fascinating they actually went with it; but aside from the dumb idea of renaming them the Metropolitans or calling them a fish name in Sockeyes…this had to be it, right??

Overall, the look is fine. The blue on blue on blue with a hint of red is a nice look. The logo looks a tad weird in that it looks more serpent-like than cephalopod, but the secondary logo of the anchor with the space needle is a solid nod to the city. But…the name it something that still will hang with them through and through.

However, this is just another step for the NHL’s latest team. The hype was surrounding it, they’ve put it off because of the fact that there’s a pandemic going on with a side of racial injustice, and there’s more serious things to deal with over an expansion team identity. Now, with this, an arena title sponsor, and all of that done. It’s time to look forward to who will be the first Kraken roster player. With Vegas, it was Reid Duke; so it might be a safe bet that’ll be an overage major junior free agent next season and that’ll be that then.

But it’s nice to put a face and a name to the city. It’s an identity that’s very specific to the sea with a color scheme close to the other teams in the city to create a unity, of sorts, to the sporting community of Seattle. With a sharp logo and buzz around the name– it’s probably going to be a solid seller for the basic shirts and such because people will want to get on the ground floor and show their support for the new team; especially if the silliness of the name wears off and people just go with the flow.