NHL Going Retro with Green Day Pick-up

In a summer of bridge deals, the NHL signed one of their own– as they signed Green Day to a two-year deal with an AAV of three-chords. I used that joke on Twitter and it moderately killed.

I’m glad the NHL is bringing in the Broadway performers and producers into the fold and will be using a song of theirs for NBC Wednesday Night Hockey. And honestly– since Green Day missed out on the Wednesday Night Wrestling Wars that are starting up, the NHL is probably a nice medal for their collection. They can collect a paycheck for royalties and promote their apparently upcoming album.

Two great quotes from the press release were:

“Green Day is the perfect band for the NHL. Their music fits so perfectly with the energy, speed and power that we witness on the ice and each and every night. We are so excited to start this partnership with the NBC Sports open. It was so much fun to shoot and we think our fans will love it.” -NHL Chief Content Officer and Executive Vice President Steve Mayer.

“This NHL season is hereby known as LOUD season…where the toughest athletes to ever lace up a pair of skates meet the baddest rock band on the planet. So turn up the volume on your TV sets, fire, ready, aim and enjoy the ride.” -Green Day’s try-hard-to-connect PR staff

You know…forget about all the other bands who have closer ties to hockey– Green Day is the hottest act when the NHL was super popular: 1994. What better way to capitalize than right now?? Forget bands like PUP or Motionless in White or even the X Ambassadors for christ sakes– bands that were actually on the NHL20 by EA Sports soundtrack. The NHL needs Green Day….not bands that are on the scene now and actually have some popularity.

When all is said and done…it’s much better than the NASCAR on NBC’s annoying cover of “Runnin’ Down a Dream” by ZZ Ward that has been used for the past two seasons. It’ll bring some kind of energy to start and then soon wain in popularity. There’s some people who like Green Day still or remember how they liked them in high school and will be amped for this. That said, I don’t think there needs to be a band that is the opener for the event. It seems outdated and a little bit hokey to try and force synergy like this. Of course, that’s why I’m not the one making the decisions and just taking about them.

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