On the Topic Of Jersey Sales

The bane of existence for the sports merchandising industry– Fanatics— put out the highest selling jerseys for the 2018-19 season. It shouldn’t be much of a surprise when you look at who’s at the top of the list, but there are a couple of interesting trends when you look deeper into the whole thing.

Compared to last season, there’s some shuffling: Sidney Crosby went from second to first, Alex Ovechkin vaulted from sixth to second, while Auston Matthews fell from first to third. M-A Fleury held steady at fourth, while Henrik Lundqvist left the top-15 altogether. Connor McDavid went from fourth to 10th with playoff darling Jordan Binnington jumping up to the seventh spot on the year.

Now, Fanatics doesn’t break things down– which I’m shocked at since their apparel breaks down very quickly. There’s not a date range for it all if it’s the actual season or if it includes playoffs. One can assume that people rebought jerseys because the Fanatics stitching is horrific at best. Plus, it doesn’t mention if this is just Fanatics brand or if it includes Adidas authentic. Nor does it mention the sale of alternate jerseys at all– just the players.

The alternates are something to really put the Crosby clan over the top with the alternate yellow and Stadium Series black the Pens had this season, on top of the ASG jerseys that probably should have boosted more players on this list.

In any case, it’s always odd to me that the same players keep ending up on the top players list for jerseys. You’d think that it’d be a little more interchangeable with the amount of hot rookies that come through. The hype on them alone should drive sales. But, again, if Fanatics is only going on their personal sales– arena sales won’t count, nor will local shops. We’ll have to see if the Jack Hughes Effect will put a Devils’ jersey on the list next season.

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