On the Topic Of Da Beauty League

Photo via DaBeautyLeague.com

I don’t think I get Da Beauty League. And that’s fine.

A lot of it has to do with the name of the league, especially with the fact I don’t use the hockey lingo in an unironic fashion. Just like how people call the EA Sports NHL line “Chel.” The whole short-speak doesn’t really register with me…until I use it as goofs and then it works in way to my vernacular and I become the worst.

Overall, though, I guess I don’t get the idea of it. Granted, it’s a nice alternative than just guys doing dryland and private skates. It puts them in a game-type situation, but it seems like it would be a big risk of injury from some kind of freak accident that they’ll endanger their NHL contracts for a time to be in a rec league.

While it does fill the void for some people who are in the “live hockey 24/7” camp; it just seems like something that’s somewhat unnecessary. Call me “not a real fan” for not wanting to see pro players play rec hockey…but I also hate the All-Star Game, so at least my opinion of this sort of thing is consistent.

But, like I said– it does give guys variety in their summer workout, the league does get sponsorship, and it seems to appeal to a certain sector of people who can’t go three months without watching hockey in the summer. That’s fine, I get that– and you could call it supply-and-demand if these Minnesotans or other hockey fans travel up to pay to watch these guys play in a rec setting. And there is a charity element to this, which is very awesome and should be at the upfront of this, but I’m not a marketing wizard– so I don’t make these moves. Hell– they even win a keg named after John Scott as a championship. Such a hockey bro thing to do. And that’s fine.

Maybe it’s a part of me getting older, maybe it’s watching too much hockey during the season that burns me out for the off-season, maybe it’s looking back at how I was when I was in that 24/7 mindset and shut off other things trying to get people to tune into hockey– which may or may not have made them tune out due to annoyance factor. Hell, it could just me not being their demographic. I just don’t understand that whole lifestyle thing anymore since I don’t play at a competitive level (or at all) anymore. And that’s fine.

Good on them for doing it and give some segment something to get excited about during the summer…but I guess it’s not for me. And that’s fine. Because things don’t have to be for everyone. Just don’t be an asshole about it on either side of the fence.

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