On the Topic Of European/North American Hockey Relations

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Photo from @OntarioReign

Did you know that there as an international friendly that happened on Tuesday in Ontario?? More likely not, as there wasn’t much pomp and circumstance on the grand scheme of things, but the Ontario Reign took on Eisbaren Berlin on Tuesday, with Ontario cruising to a 6-3 win in front of  over 8,700 fans– according to the Ontario Reign.

Looking at the highlights from their Twitter, the Berlin fans who were in attendance really made it for a European feel of chanting and constant energy throughout the game. However, it didn’t seem to get much of a ground swell outside of the Ontario and Berlin community. Hell, this is the first time since 2014 when Farjestad took on the AHL All-Stars and then the Toronto Marlies that international teams took on North American teams during the regular season– as far as I know, that is.

There’s something to be said about the idea of international teams coming to North America to play against AHL teams, something more to be said when it has to deal with the AHL squads beating those international teams. Sure, the teams coming over may not bring their best line-up, especially since those teams are also in season. However– wouldn’t it be something to see more of these international friendlies and actually have them promoted by outside media sources in order to garner a little more appeal?? Of course it would, we all love hockey and getting to know more teams outside of the North American bubble would be a nice change of pace for some people.

When it comes to something like this, there’s two ways to go about it. First, get more teams active in forming a sister cities approach to international teams. Have each AHL or ECHL team adopt a European team and keep track that way. While it would be much harder to get the ECHL team to agree to it since they often have players defect to Europe to play, the idea could be there for the AHL by the parent organizations to almost compare ideas of coaching and playing styles and all that fun crap. It may be a hard-sell, but something that could be done. Ontario and Berlin came together if only because The Anschutz Group owns both teams.

The second way to go about it is to find a way to have more international tournaments for the minor league teams to participate in. While the Spengler Cup is a tournament that once in a blue moon invites AHL teams to their party (mainly the Rochester Americans), there needs to be more ideas.

One could be the idea of putting the Calder Cup champions in the Champions Hockey League. Yes, it could create havoc on scheduling, but to have a North American representation would be a big boost for the North American game and get people more invested in the European side of things. But, like I said, the schedule in Europe allows a lot more leeway for the teams to play in their country league and the Champions’ league– so many North American leagues would be pretty hard pressed to have involvement, but at the same time– one can dream about it.

There’s untapped potential when it comes to having European teams come over to North America more frequently and vice versa. The hardest point is to actually find a way to make it happen logistically and not just force down people’s throat like an outdoor game we’ve seen time and time again. You need to have it frequent enough to make people want to see it, but infrequent enough that you don’t over-saturate the marketplace.

Sadly, hockey marketing teams everywhere have yet to figure out that balance. So it goes. The dream is alive, but sleep hard before it becomes a reality.

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