REPORT: ECHL Tabs St. John’s as Latest Market

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According to David Salter, the former Director of Communications for the St. John’s IceCaps of the AHL, there’s going to be an ECHL team coming to St. John’s, Newfoundland and Labrador in the near future. Salter said that a source from outside the area was the one who told him that it will be happening. Salter also stated that the franchise will be affiliated with the Montreal Canadiens, while trying to use the IceCaps name.

Of course, this brings up a host of other questions. With the Canadiens going to this new St. John’s team, who would the Brampton Beast turn to in order to be an affiliate?? There are two options– one of which being the Toronto Maple Leafs– who have the Marlies feet away from their doorstep, why not have their ECHL team there rather than in Orlando?? Of course, Orlando runs a nice little ship there and the Leafs may like that a little better. The other option is the Ottawa Senators, who moved their AHL team to Belleville, which is two hours west of Brampton. Currently, the Senators are without an ECHL affiliate and it would make sense to keep the teams in Ontario if you’re going to go that route.

Another question is what to do with travel. Even with the Northeast expansion, St. John’s would be 1,200 miles away from their nearest rival in Portland, which is something I wrote about a month ago when this idea first started to get legs. According to Salter, Dean MacDonald is in fact the man who will own the team, so you can bet that he or his group will have to find a way to off-set costs for teams to travel there. It would most likey follow the Alaska Aces method of having three-game weekend sets up there and then they tour around the Northeast and what-have-you.

While nothing has been set in stone, the fact that sources outside of the local area are reporting it should give it plenty of legs to make it happen. The domino effect could be something that could become very interesting down the line, especially for teams who are already involved with ECHL franchises and the possibility for flipping affiliations.

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