NHL Adding Jersey Sponsors, Revenue in 2022-23

Reports on Tuesday stated that the NHL will put ads on jersey starting in the 2022-23 season and thank goodness this dance is over. Thankfully, the NHL has come to its senses and realized that ads are not a bad thing and that they’ll just be following in the footsteps of most hockey leagues domestic and internationally by getting ads on the jerseys.

This has been teased for a while with every Chicken Little hockey fans proclaiming the sky is falling at every mention of it. Well, we’ll see how they hold up with it becoming a reality. Everyone claims purity of the sport, but that died when they started using aluminum sticks and goalies started to cosplay as the Stay-Puft Marshmallow man. It’s about revenues, baybee, it’s about getting that salary cap up, baybee. They already have the sponsors on the practice jerseys, think of the money they could get for game jerseys.

It’s not greed, it’s capitalism, baybee, let’s go!!!

But seriously, this isn’t bad. This isn’t like a player going out to get their own sponsors to look like a NASCAR driver– though that’d be pretty awesome. It’s about activating more partnerships, getting money with the gates being down due to the pandemic that’s currently going on, and it’s about catching up with other sports leagues.

I can’t say with certainty, but I highly doubt the league would allow a sponsor to overwhelm a team logo, much like club soccer over in Europe. That’s not good for team branding and the NHL is all about that. The league will have parameters about contracts with sponsors and hopefully vet those sponsors; much like they did with the helmet ads. Plus, they don’t want to have teams switch sponsors year-in and year-out; though it would be a boom for the jersey industry.

To me, people who boycott the league for jersey ads are only using it as an excuse for not getting out of it earlier for much more heinous things that the NHL and their member teams haven’t addressed– either in part or as a whole.

The sun will come out tomorrow. Your team should have still shouldn’t have gotten rid of that one guy. Your team will still be one piece a way form a Cup. They’ll just have a little extra weight on their upper torso.

Divisional Sponsors Are My New Favorite Thing in the NHL

The NHL is getting that bread, gamers, as they announced divisional sponsors for the upcoming shortened season. Scotiabank (North), Mass Mutual (East), Discover (Central), and Honda (West) will be the presenting sponsors of the divisions in a move to not only recoup losses from lack of box office, but maybe add another way to get hockey related revenue into the game.

Rumors have this as being a one-and-done thing given the oddity of the upcoming season…but why?? Why turn a potential money-maker into a one-year events when you have to think there’s sure to be hiccups going into the 2021-22 season, as well, when it comes to attendance.

As someone who covers NASCAR, I love the idea of sponsorships being a thing. Do they run sports?? Sure, just look at how arena naming conventions are and then try to debate me on this and helmet decals ruining the purity of the game. It’s also some more money coming into the league. Like I said with the helmet decals— until capitalism dies, this is the way to go. And what a smart way for the NHL to go about it by pretty much selling everything they can and say it’s only for a year. If it gets people talking, if it creates more marketing opportunities, if it’s generating dollars…why kill it after one year.

The NFL doesn’t do this, nor the NBA and MLB. But you have to wonder if the NHL is going to blaze the trail for getting money out there in a new way.

Sure, these sponsors are already in the NHL’s pockets with other deals and this was probably a small raise to their rate already, but it’s a start. If this could garner interest in new sponsors coming in to the game, why not?? Plus, the intrigue of whether or not a company will renew their divisional rights and who could swoop into getting them. In NASCAR, this happens all the time, it’s a hoot to see where companies are going and what companies come into the fold. Not only that, but think of the trickle down in the minor leagues. The AHL and ECHL probably would want some of that money into their leagues.

I’m all for this being a thing always and forever. If this league relies on money to stay alive, why not search out every avenue in which to make it?? If it flames out after a year, fine– you made the money you needed. If it keeps going, however, I think it’s the best for business because once that money goes into HHR; every then will benefit in some way, shape, or form.