NHL Branded Podcasts Are Exactly What You Would Expect

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Logo via NHL.com

This past week, the NHL got into the late-2000s by releasing their own branded podcasts, one of which is called the NHL Executive Suite. Every other week, Deb Placey will talk to hockey executives about, according to the release, “how each guest broke into the game, why they pursued their careers, how they see the future of the sport and much more.” Their first podcast was with Hall of Famer Gary Bettman, the NHL Commissioner (f-f-f-f-for life).

In between having a ton of podcasts and avoiding writing on this blog apparently, I gave this a listen. Now, this won’t be a complete deconstruction of the podcast and nit-picking from my 17 years of experience, because I don’t think it needs deconstruction for what it actually is and who it’s put out by. Plus, if I were any better at doing podcasts, I’d be in a spot on the NHL Productions Radio spot.

No, this is more about the concept of the project with who is putting this out.

If it were anyone but the NHL, the podcasts would actually have things people want to hear and not fluff pieces about these executives that are going on. I can’t blame Deb Placey, she’s great in directing the conversation, getting the topics that they want to put across, and pretty much following through the whole thesis of what they want this podcast to be about. Placey is fantastic as a host and her history with the NHL and knowing how to deal with executives from her time with Gary Bettman and his radio show is perfect in knowing how the league wants this all to play out.

My problem with something like this is that these are people that other podcasts would love to have on and not have the sugar-coated questions. There is a lot to the onion of any of these executive’s stories, but they’re so guarded in where they are working that these stories are not something that will come out on podcasts as long as they’re employed. This is a podcast where I would rather have nothing at all than to have something like this that only scratches a surface that will never be fully scratched because hockey people are that way.

Earlier in the month, the NHL released their Fantasy on Ice podcast– again, years after they should have had one. However, with all the new sponsorship deals they have with MGM and Fan Duel and Yahoo– why not have a fantasy hockey podcast licensed by the NHL?? It’s a simple thing that should have been done years ago, but now that other places have something like that– the NHL is trying to finally make a splash and hope that people go with the NHL brand over other places.

Listen, it’s okay that these exist, but for the NHL to be producing them lets you know that it’ll be as milquetoast as you think it’ll be for a league putting out content like this. In fact, I’m surprised the NHL did this because they are probably the league that most protects their brand against people who aren’t going with the company line.

(Don’t believe me– just ask me about my interact with a recently retired NHL executive at the Dallas Draft and why it’s harder than hell to get the Face Off Hockey Show in with credentials to NHL events.)

These programs– as well as the ones on NHL Network and NHL Network Radio– are going to protect the league in any way they can. Sure, there might be some discussion to the contrary about different things, but with these hosts contracted by the league to do a service– they won’t go against the grain and risk a job because they know spots at The Athletic are filling up to capacity and the bubble may burst soon. It’s a cozy job, it’s an easy job, it’s something people would enjoy if they want to just see the money roll in.

But what fun is that when you’re just hearing the company line. There’s plenty of great stories out there that many won’t tell because they’re too close to the game, but the guys outside of the game will talk your ear off about them. It’s my hope that one day there’s going to be a wrestling-style “shoot” interview with some players or executives and it’d be a great time….but some hockey players aren’t that way and it’d never have the full effect, though it could be a great money maker.

So– here’s to the NHL for finally getting onto the podcast life years too late from when they should have. It’s great to have another hockey podcast– despite it being a color-by-number interview segment that rarely touches on the things people want it to touch on.

Seventeen Years Ago, It Started in a Garage

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In a garage in Lanham, Maryland- Broadcast Monsters Inc. had created their own, totally in-house hockey internet radio show out of the ashes of another hockey show. They had created shows for a year in a market of streaming media which was very untapped and created a format of “archived, on-demand streaming” which predated the podcast format and allowed people to not have to worry about appointment listening.

And on this date (August 8th) in 2001, the Face Off Hockey Show was born. It was supposed to be a hodge-podge debate show in the same vain as Pardon The Interruption, but it soon morphed into four friends getting together to talk about their life….and then occasionally hockey when it warranted.

Sure, I write something like this every year, but it still amazes me that we get another year older for this show that probably shouldn’t have been with everyone of the hosts moving locations a couple times for those years (which you can hear in our Patreon Extra Shows). For 17 years, we’ve been doing an average of a show a week– some weeks we have extra shows, some weeks someone is sick or technology gets the best of us and we don’t have one. Yet, since 2001– a month before the iPod came out– we started a show that’s still going today. Hell, it’s what gave me my most notoriety and allowed me to do what I’ve done since 2001.

This show has been with me for just under half my life. Hell, I haven’t been in a relationship as long as I’ve been on this show. Maybe that speaks more about me than my commitment to the show, but I digress. Even through all the moves– Marc’s on his 39th studio area and I’ve gone through two states and a province– we’ve still done this whole damn thing and made it work for two hours a week.

These past 17 years have been full of memorable moments, full of fun, full of debates, full of stupid shit that probably only makes us pop for ourselves. We’ve been able to get credentialed for NHL Events, NHL Parties, AHL, ECHL, NCAA, WHL, World Juniors– a whole helluva lot. However, it’s been tougher in recent years, as it seems those in the NHL Communications department doesn’t think we’re worthy enough on our own history to be credentialed under Face Off Hockey Show– this showing when I met someone in that department and when I mentioned who I did podcast for….they knew who I was, what the show was, and didn’t seem too pleased with either. But that only drives me more to get you to know our name and, as the kids say– put some respect on it.

It’s been awesome. But there’s still a lot to come from Face Off Hockey Show and the Face Off Hockey Show Media Faction.¬†With the Media Faction, we’ve added the Soderstrom Bubble and will be adding a yet-to-be-named Maryland hockey podcast which will follow the NAHL’s Maryland Black Bears, all the club hockey teams, all the Marylanders in pro hockey, some of the high school stuff– and maybe add more stuff to our network; who knows. We’ve had a wrestling podcast just waiting for a while now– the stars just haven’t aligned.

For the people who have listened for a while or if their first show was a week ago– thank you. While we mostly do this show for ourselves because we like to talk to each other about hockey and see what everyone is up to– we also appreciate the friends we’ve made from the people who have listened to our insane podcast. We appreciate you though we may act like total asses about it.

Thanks to everyone who has listened, who might listen, or who have supported us without listening (Thanks Mama Wazz and Big Stan)– we appreciate it more than you know.

Here’s to another 17 years.