Winnipeg’s WHL Dilemma

The rumors about the Kootenay Ice leaving for Winnipeg have been around for a majority of the year, while also getting louder and louder as the days go onward. So, much so that there was a press conference set for Monday that never went off. The fact Kootenay’s future in Cranbrook, BC has been in question for the past few years may show that it’s almost time to fish or cut bait with the Southeastern BC city. With the latest owners of the Ice being from Winnipeg, naturally there’s going to be questions on how much longer it’d be until they picked up and moved east. 

Of course, when the team was sold to Greg Fettes and Matt Cockell, the idea was for the team to remain in Cranbrook. However, the allure of the big city and being back home seem to be too much for Fettes and Cockell to pass up on. While the attendance in Kootenay has bumped back up from seasons previous, it is still a half-filled arena and towards the bottom of the league. With Winnipeg being a hot market for hockey, why wouldn’t the hometown boys come home with a junior hockey team?? 

For one, the biggest debate that is coming up is if three teams– the Winnipeg Jets, Manitoba Moose, and this WHL team– could coexist and be successful. While the Toronto Maple Leafs, Marlies, and Mississauga Steelheads seem to coexist, Winnipeg is not the Greater Toronto Area. While the NHL and WHL work in Calgary, Edmonton, and Vancouver– the added AHL could make it a little rough for the WHL to work and be successful in Winnipeg. 

Just with the NHL and AHL in the same town, the Moose have taken a hit at the box office since they came back, steadily declining over the last four years. When you consider that this WHL team won’t be under the True North Sports and Entertainment banner either– they’d be fighting a very uphill battle trying to get people out to the arena, especially with playing at the University of Manitoba until a proposed new arena on the edge of the city is built. 

Winnipeg is just under 750,000 people in the city and plenty to do– three hockey teams could be a breaking point for even the staunchest of hockey fans. Coupled with the lack of True North involvement, the WHL team would be destined to fail from the onset. Some would suggest that the team would be better off staying where they are than trying to make it in Winnipeg. 

Even though a team in Winnipeg would help Manitoba and give an even closer rival for the Brandon Wheat Kings; the ends may not justify the means. The odds seem against them from the start with the rewards not justifying the risks. The idea of the big city over the small town may be great, but you’d not only be letting those small town fans lose their identity, but you’d also be going into hostile territory without any affiliation to the big fish in the city already.

If the owners were smart enough, they’d find a way to sell the team to local interests or maybe see if some alumni who were/are in the NHL would want to buy the team. Because trying to go back and face those fans in Cranbrook and trying to get forgiveness would not go over entirely well.