Hockey Blowhard Creates Fake Controversy of Hockey Star in Major Market

Leave it to Brian Burke angling for Don Cherry’s seat to create a controversy no one knew they needed.

Burke said on Toronto’s Fan590 that he’s confident that Auston Matthews will leave the Maple Leafs FIVE YEARS FROM NOW WHEN HIS CONTRACT IS UP. The fact that Burke is talking about this situation is peak Toronto sports fear mongering. Hell, the Leafs should be more worried about trying to get Mitch Marner signed than having to deal with these kinds of questions and “what-if” scenarios that a former executive has to say.

Yet, so it goes for this hockey media culture at this time. Clickbait titles, super-hot takes, wild future state scenarios all in vain to get eyes and ears onto their product. It’s a fast-paced world with a lot of content and something like this gets people to stop scrolling and read– which helps ad revenue, creates totally level-headed discussion about it on social media, and gets writers/hosts/whomever high praise from some and cyberbullying from others.

(For the record– I enjoy this kind of chaos, especially with a fan-base like the Leafs. This is second only to the whole Connor McDavid wanting to leave the Edmonton Oilers trope that has been out there in the past– which always triggers the Oilers fan-base. Also, in both cases I could see it being plausible– with Matthews and the Leafs going to need to a lot of more cap space to fit Matthews, Tavares, and maybe Marner or whatever other wunderkind they have signed to a huge deal. That could mean Matthews would get a better offer in the better spot elsewhere. When it comes to McDavid– it’s really all about the team around him that could make him want to stay or leave Edmonton, which maybe Ken Holland can fix in the short time he has to work with. That said, McDavid still has seven years on his deal and has no modifiers on his contract– which could be fun and interesting though nothing will happen and he’ll play it out because he’s a good Canadian boy.)

Back to the matter at hand– the way the Burke presented this and how people picked up on it is why hockey fans get aggravated about how the media puts things out there. It creates a buzz at first, but then they realize it’s just bullshit. Plus, a lot of these click-bait titles provide no detail in the meat of the story– TSN’s Bardown is very notorious for that whole thing where they put a click-baity title and there’s nothing in the actual article pertaining to the title; but it gets views and revenue so why not, huh??

At the end of the day, this is the way hockey (and really most of the) media goes these days– buzzworthy titles of articles with no real substance in said article, talking heads just saying anything to get people to listen to them and create fake debate, all the while– fans are going to believe what fits to their own personal beliefs about the players or teams regardless of what anyone is logically saying in the reality of the situation.

Hurricanes Having Fun Shows Brian Burke is Don Cherry’s Heir Apparent

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The Carolina Hurricanes are having fun winning and showing that it’s okay to keep loose in the the beginning part of the season, which is especially good for a team with some much supposed turmoil over the summer. Whether it’s skating into the glass, sliding into canoes, or doing the floss dance— the Hurricanes are getting their team talked about for the right reasons.

Of course, with the fun they are having– it just makes the critics come out in force and unsurprisingly it’s coming from Canada– a place the only likes fun in hockey on their own terms. Sure– it’s not all the Canadian pundits, but the ones who hate on the celebrations are the ones who are the loudest about it.

Cue Brian Burke on Hockey Night in Canada

Now, listen– I don’t expect the older generation of hockey people to understand what this generation does– but to be worried about it catching on for some reason is beyond me. Burke is that hard-line old school guy who still believes the old rules are the best. That’s on him to change…but I doubt he won’t for his own persona.

If Burke has brought up the point for potential injury, which when you look at all those camera cords on the ice and guys sliding wrong/slamming into the glass wrong to mess up their body– it’s a miracle they hadn’t done that already. But if Burke brought up that point…maybe there’s a bit of merit to it. We’ve seen placekickers celebrate an extra-point and really tear up their knee.

All this really does for Burke is when Don Cherry doesn’t get renewed or goes away– Brian Burke will be the guy to make Ron MacLean go nuts.

That all said, for a market who has a solid amount of hardcore fans– the biggest issues is getting the casual fan. In an area that is now starting to get consumed in the end of NCAA football and the start of NCAA basketball, they need to do something to get some headlines and separate themselves from the rest of the crowd.

You could drone on about Sebastian Aho starting the season on a huge hot streak and breaking team records or how “outcast” Dougie Hamilton really finding his way with this team or how this team still has a lot of room to grow considering Victor Rask is out and Andrei Svechnikov is still getting accustomed to the NHL game. Those are things that are all well and good.

But for the casual fans looking for new entertainment, there’s nothing better than getting something viral or fun to catch their attention and make them spend their dollars with the Hurricanes. That’s why having fun is crucial on the business side of things. The playing side of things will come and if these guys keep having fun, wins will come because winning is fun. As much as they are a division rival to my Capitals, a team like this could become endearing to many, even the most bitter of rival team.