Who’s Identity is it Anyway??

Infograph by 16Wins.com

Okay, so the Winnipeg Jets are paying homage to the WHA’s Jets for their blue Heritage Classic. Kind of a cop-out to just change the color of the jerseys from 2016 and not really pay heritage to say the Falcons that won an Olympic gold, but whatever sells merch, right??

But it brings up an interesting point about the lineage of hockey. Twitter pal Mitch brings up a good point in that– doesn’t all the original Jets’ identity– including the WHA– belong to the Coyotes?? I mean, the Jets as we know them now started off as the Atlanta Thrashers and as far as I know ( I found out in research of this– the Thrashers name and logo are still owned by the people in Atlanta for some ungodly reason); it’s not like the Cleveland Browns in that when they left for Baltimore they got a settlement to keep the original Cleveland Browns stats and history, leaving the Ravens with a clean sheet.

Yet, it also goes to show how little teams care about their actual lineage. The Coyotes used to do a lot of things with Winnipeg Jets’ legends and legacy, but they rarely do that anymore with a new Winnipeg Jets in the league. The Avalanche left all of the Nordiques’ records and such in Quebec City, while the Devils sometimes give a nod to the Kansas City Scouts and Colorado Rockies through Easter Eggs in their jersey– but it’s nothing outward. The Hurricanes are finally starting to rekindle their heritage with their Whalers’ nights– which is a nice thing to see.

So, who owns the rights to teams identities when they leave for another market?? The Coyotes have Bobby Hull, Dale Hawerchuk, and Thomas Steen’s jerseys retired; so they must own the records, right?? Rick Ley and John McKenzie’s numbers have been used by the Hurricanes (which Jack Edwards will let you know about), though the #2 of Ley is retired under Glen Wesley’s name.

To the victors go the spoils and they can do with it what they want. The sad fact is that most teams don’t utilize this enough. People clamor for nostalgia, people want the merch that comes with those old gaudy logos and jerseys (read: St. Louis Blues’ new throwback/alternative), and if you’re going to know where you’re going as a hockey fans– you’ve got to know where you’ve been. Not enough teams realize that with their old guards moving forward into the next realm of being, their stories and history goes with them if it’s not properly preserved or used. It’ll be a faded memory of another time.

While the Surviving….errr….”Original” Six teams do a decent job at honoring them– it needs to be more widespread through the league. While it’s great to make new memories and great that we’re seeing probably the best caliber of players in the history of the game…it’s best not to forget those that were before it– whether it was great or not. More over, teams need to remember where they came from– not in a get-famous-and-forget-your-roots movie tropes; but literally need to hash out where their heritage lies. If they moved and they’re not going to recognize where they moved from– give those records back to the NHL or the city they came from and move on. If they’re going to use that history of where they moved from– then use it and don’t let it rot.

Though, I will say I haven’t seen an area be this hungry for their former glory that Winnipeg and the Jets. I don’t remember this kind of uproar about the Minnesota Wild coming back and the fans wanting the North Stars records and logos and such. That either makes them really hardcore or just overly fanatical.

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