On the Topic Of Second-Screen Viewing

As the St. Louis Blues closed out their first Stanley Cup in franchise history, the NBC machine rolled on with all the stock lines that Mike Emrick has compiled through his years of broadcast and recycle them for this moment. Pierre McGuire talked to a player and told him to have fun. Eddie Olczyk was probably looking at the race form for the track tomorrow. Then when their NBC slotted time was up, they all left and let the NBCSN crew take it from there.

That’s when I thought…why are they just now getting a bigger chance on the biggest stage for their sport?? It seems like they had to be put in some position post-game to warrant getting shipped out there and all of that. There’s times in Jeremy Roenick’s interviewing that you prayed for Pierre to come back and talk to these guys– because he knows how to and JR really doesn’t.

It also makes me wonder if there’s a chance that NBC and NBCSN can team up for possible clinching games to have a two-screen experience and an alternate to their regular coverage that people would want to see. Granted, that would maybe hurt ratings by splitting them, but ratings are in actuality a scheme created by boxing and wrestling to make something bigger than it actually is and in the end– it means nothing. I mean, hell– NBCSN was showing tape-delayed Monster Jam episodes which, I’m sure has an audience, but they’ll still be watching at midnight and beyond for that stuff or during one of the many replays they’ll have.

The second-screen thing for a championship has been done before by NBC and NBCSN for NASCAR’s final race of the year in Homestead. The main network had the usual race broadcast with the regular broadcasting crew, whereas NBCSN had the in-car cameras for each of the Championship 4 contenders, more in-car audio, and alternate commentators to give another side of the spectrum.

Granted, the two sports are different animals, but you have to look at the possibility of alternate camera work, alternate broadcasters, or even a possible “Watch Along” thing where there’s people brought in to comment over the game, as if you were in a bar setting. It’s something that maybe by that time– people are sick of Doc, Eddie, and Pierre, maybe people would like a different take, maybe people want another option, and– like me– maybe people cut the cord and have a crappy antenna and live in the middle of nowhere so they can’t get local channels unless they get YouTube TV….or something.

Yet, what better way to create a buzz for your broadcast than to have different viewing options for the biggest games?? Sportsnet has like 190 different channels that they could do the same thing with different people. There’s plenty of talking heads that can be there to fill the void of the dead spaces, so what’s the issue with having an alternative to the original?? Some people may like the traditional way better, whereas you could hook some new people onto the alternate voices, as well. Variety can be good and having options is great, too. Couldn’t hurt to try.

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