On the Topic Of Parity, Marketing, and Bitterness of the NHL Playoffs

The other day, a writer for The Athletic tweeted something “edgy” about the comparison about the NHL and NBA playoffs. It’s often something that circles the wagon of hockey fans to unite in saying how much better hockey is than basketball. To which NBA fans couldn’t care less because they are focused on their playoffs because they don’t have a chip on their shoulder about their sport’s standing in the US.

Ah, yes– the great parity debate and the great “playoff system is broken” rallying cry. Look, I’ve gone over the playoff system before and it’s not great, but it’s the best we’ve got since people wanted more rivalries. In the new system, the only match-up that would have been changed is the Bruins would face the Penguins and the Islanders would have the Maple Leafs. For what it’s worth, the Eastern and Western Conferences would have had the same match-ups in the second round with re-seeding.

Shocking. Something doesn’t go Toronto’s way and people kick up a giant fuss. To counter that– because it seems he heard a lot of that– he tweeted this.

To which, another user had a reply to him to counterpoint this writer:

You cannot compare the two playoffs– so doing such is stupid. The NBA has clear winners and losers in their game. There’s no point for an overtime loss– it’s just a loss and no ground gained for the losing team. Hockey’s one point for extra time loss. Why even have the loser point anymore?? Just have a straight loss and that’s that. No incentive for losing, actually play to win the damn game.

More over…isn’t parity something that people love about hockey…hell, love about sports?? Are Toronto media and fans– OF ALL PEOPLE– tired of parity happening and other teams in maybe non-traditional markets actually getting some kind of success at the expense of them?? It’s a helluva thing, isn’t it??

Yet, there’s a much better thing that people are missing from the amount of parity that happens in the league and that’s the casual fan being lost during playoff parity. Look, I won’t lie– I go back and forth when it comes to parity in hockey all the time. As much as I like the idea long-shot story being a thing…it does hurt the casual fan base in the US and thus, the ratings– which is really what people look at when it comes to judging the popularity of a sport. Losing the likes of Alex Ovechkin, Sidney Crosby, Steven Stamkos, PK Subban, and to a lesser extent (not a short joke) Johnny Gaudreau– they are names that are somewhat recognizable to the casual hockey viewer.

Of course, that then falls on the NHL, NBC, and the marketing of them both. NBC wants ratings, so they’ll go with teams that have a bigger following nationally– rightly or wrongly. When you hang your hat on those teams, you leave a lot of room for error and a lot of room for people missing out on teams that should be profiled later on in the season. The NHL wants to put out their superstars– so the Caps and Pens are thrown out on national broadcast ad nauseum.

It’s really up to the NHL’s marketing department to work with NBC to make people care about players in Carolina and Dallas and Colorado and the other markets who are underserved. There’s no conceivable reason that every team cannot be the focus of some of these Wednesday Night Hockey deals that NBCSN has. Hell, the NBC afternoon games would be great for the teams out west with an afternoon eastern start time.

So, how did this start as a self-righteous Toronto writer comparing the remaining seeds of the NHL and NBA to the marketing of the NHL and NBC need to be better?? I don’t know. Things just work that way. The point is the NHL needs to be better for their teams so that when some of these teams goes on a “shocking playoff run,” it won’t matter that some of the top names are out because the NHL and NBC would be profiling stars across the league by showing their games rather than just mentioning them in passing during the season in highlight packages.

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