TEPID TAKE: Seattle’s Application and the Houston Threat

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On Thursday, the NHL said that any Seattle-based ownership group would be allowed to submit an application for an expansion team. This comes after the news that the city would renovated the Key Arena to the tune of $600M. Obviously, Seattle has been a highly coveted market for the NHL for a bit, especially with their proximity to the Vancouver area– so why not service the Pacific Northwest.

Honestly, I’ll never understand the market or the hype behind it– but since they do show support for the other teams in the area; why not muddy the waters further with this investment??

Yet, while this was an area that all but assured a team in the future– whether it be through expansion or relocation– it still seems far off, as it the timeline appears to be around 2020-21 for this team to actually put blades to ice. Granted, that’s less than three years away and less time than when Vegas actually got things approved– but still, 2020 seems far away and we still have an upcoming labor dispute looming, which would be just a fantastic time to get into the NHL business, right??

And, let’s not kid each other– this is something that will happen if the right person comes along. Or any person with the $650M expansion fee and rights to use that building. The NHL loves the idea of even divisions and conferences, thus Seattle is the one needed to even it all out again.

But there’s also the trickle-down theory of who this could affect in the long-run. First, the existing Seattle team– the WHL’s Thunderbirds– may have a harder time getting people into the rink. Sure, it’s 20 miles from Seattle proper and would have less expensive prices all around, who knows if the support would still be there for something that’s not the NHL. It works in Canadian markets, sure– but will it work in a market like Seattle?? Time will tell.

Another thing this affects is potential moves for owners wanting to get out. When Gary Bettman met up with Tilman Fertitta in Houston, this signaled a new market for ownership group to go to in order to get what they may want from their hometown. With the idea of Seattle going the expansion route– Houston will take over the Western side of things (hello, Coyotes) and Quebec City will look for the new Eastern team to come along– which may not be any time soon.

While the threat really is just a leverage situation– it did give us great memories of an owner like Daryl Katz hob-knobing with the Seattle brass to get the things they wanted from Edmonton respectively. I don’t know if Houston will have the same cache that Seattle did; but there’s probably not the same amount of teams visiting Houston that we had visit Seattle.

The only big thing is the nickname idea– which I’m sure people have already started. The Metropolitans would be great to give the team a heritage boost being named after the first US-based team to win the Stanley Cup…if it wasn’t already a division in the NHL. The Totems would be another nostalgic contender as it was to old WHL/PCHL/CHL franchise name– and people love the idea of old names with new teams.

Regardless of what happens after today, this could be the biggest news about an application in the history of sport…or something.

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