Reports on Tuesday stated that the NHL will put ads on jersey starting in the 2022-23 season and thank goodness this dance is over. Thankfully, the NHL has come to its senses and realized that ads are not a bad thing and that they’ll just be following in the footsteps of most hockey leagues domestic and internationally by getting ads on the jerseys.
This has been teased for a while with every Chicken Little hockey fans proclaiming the sky is falling at every mention of it. Well, we’ll see how they hold up with it becoming a reality. Everyone claims purity of the sport, but that died when they started using aluminum sticks and goalies started to cosplay as the Stay-Puft Marshmallow man. It’s about revenues, baybee, it’s about getting that salary cap up, baybee. They already have the sponsors on the practice jerseys, think of the money they could get for game jerseys.
It’s not greed, it’s capitalism, baybee, let’s go!!!
But seriously, this isn’t bad. This isn’t like a player going out to get their own sponsors to look like a NASCAR driver– though that’d be pretty awesome. It’s about activating more partnerships, getting money with the gates being down due to the pandemic that’s currently going on, and it’s about catching up with other sports leagues.
I can’t say with certainty, but I highly doubt the league would allow a sponsor to overwhelm a team logo, much like club soccer over in Europe. That’s not good for team branding and the NHL is all about that. The league will have parameters about contracts with sponsors and hopefully vet those sponsors; much like they did with the helmet ads. Plus, they don’t want to have teams switch sponsors year-in and year-out; though it would be a boom for the jersey industry.
To me, people who boycott the league for jersey ads are only using it as an excuse for not getting out of it earlier for much more heinous things that the NHL and their member teams haven’t addressed– either in part or as a whole.
The sun will come out tomorrow. Your team should have still shouldn’t have gotten rid of that one guy. Your team will still be one piece a way form a Cup. They’ll just have a little extra weight on their upper torso.