It’s been a week since the NAHL announced that they’ll be putting a team at Piney Orchard Ice Arena in Odenton for the 2018-19 season. While I’ve reached out to the ownership group to talk about the team and how they are going to get things going, there has not been a reply thus far– so we will only have to speculate. Yes, we had some fun on the April 18th Face Off Hockey Show, there are some ideas that should be floated out there in order to make this team successful in the community and in the league. So– why not have a rough draft here??
Solid Coaching/Management is a Must: When you’re thinking about this league, it’s purely about development and getting these young players to the next level. There’s plenty of candidates out there, but for a first year team in an unnatural location, you’d probably want to have a coach who knows the area not just for people to recognize, but for him to help these players adjust to the area and know how and where to go and where not to. For me, if you can shoot for DeMatha Catholic’s head coach Tony MacAulay— it would be a huge get. Now, it’ll be hard-pressed to get him away from DeMatha– where he has been from 1997 until 2002 and then from 2007 until present day– but it would be a big opportunity for him to get back into a bigger scene, as well as be a huge plus for the development of the players, while bringing a winning pedigree with five state championships to show for his work. If they can convince him and he’s willing– it’d be a huge get for this team.
It’s All in the Name: To a less serious thing– the team name needs to be very Maryland. While the NAHL hyped that Odenton is a suburb of Baltimore– the distance between Odenton and Baltimore is just five miles shorter than Odenton to the DC area. This team needs to be the pride of the entire state rather than one metropolitan area over another. Plus, the amount you could use the flag in the color scheme– though cliche at this point– is perfect for the team to make a splash. Not only that– we all know that branding is a huge deal in these days. If the look is slick, you can have merchandise sold hand over fist. And yes, we’re pushing for “Maryland Crabs” hard for a name– anything that is state related will be solid…but we’ll still call ’em the Crabs.
Embrace Your Surroundings: Sure, the NAHL is looking for high school kids to come and join the league and it could be a competition to some people– the new team needs to embrace the high school hockey culture of Maryland and not only promote themselves to the masses through the Mid Atlantic Prep Hockey League, but promote the local hockey around since the timing of the games will be different in most cases. Hell, even see what it’ll take to get the Capitals on board with this whole thing and see how much you can get promoted that way because that’d surely be a big get for people who may not be able to go and see the Capitals all the time due to location and pricing. On top of that– get the media involved in a big way. The Maryland Gazette is a good start for local news in the Anne Arundel County area, but outside of the newspaper; look at local radio like WNAV in Annapolis, which is owned by Caps super-fan Pat Sajak. Not only that but– hey, Face Off Hockey Show is AA County-based and we’ll promote like no one’s business if you want to be promoted. It’s all about getting the word and the hype out there and people will acknowledge it.
Look to the Future Rink-wise: In February of 2018, the Piney Orchard Ice Arena brass said they were still looking for a second rink to be put in the vicinity. It has been a rumor for the longest time that they wanted to add a rink, so much so that they have wishful thinking on their video boards claiming all events are held at “Rink 1” of a one rink arena. However, with the NAHL team– they should focus around building something bigger than just the idea of a single-sheet of ice like they wanted. Personally– build some stands, updated locker rooms, just a full rebuild of it all in order to keep this team here a long time.
I’m sure this will be a bit of a running list, but it’s a start to making this team successful for the long run of not only the NAHL, but for the interest in area hockey.